Chief Consultant & Creative Design Manager — Movia (Bus, Flextrafik, DOT, and Lokaltrain)
2011 – present
Staff responsibility: 2-3
As Creative Design Manager at Movia, I am responsible for developing and managing the visual identity and communication across the entire organization. I work with everything from branding, marketing, and film production to traffic information, digital solutions, and innovation. My focus is to create coherence between design, strategy, and user experience – and to ensure that Movia’s brand is perceived clearly and credibly in all customer interactions.
I play a central role in large, complex, and politically anchored projects with significant budgets, where collaboration, overview, and creative leadership are key to achieving results.
External collaborations:
DOT (Din Offentlige Transport): Movia’s representative in DOT’s creative management – contributing to traffic information design, CVI development (wayfinding, passenger information, marketing), film production, advisory, and analysis.
DOT (Din Offentlige Transport): Movia’s representative in DOT’s creative management – contributing to traffic information design, CVI development (wayfinding, passenger information, marketing), film production, advisory, and analysis.
Lokaltog/Lokaltrain: Advisory and creative leadership within design and analysis.
Key competencies | creative leadership | executive advisory | team leadership | process management | project management | creative strategy | negotiation | external collaboration | tender requirements | financial management | visual identity management | rights administration | art direction | film production | traffic information design | analysis |
Creative Director / Film Producer / Director — Par NO. 1, Copenhagen (advertising agency and film production company)
2010
Staff responsibility: 6
Responsible for creative direction and production of commercials, architectural vision films, explainer films, branding films, and SoMe/web films. Oversaw innovation processes and complex film productions.
Key competencies | creative leadership | film production | production management | directing, team leadership | project management | idea and concept development | negotiation | rights management | process management | analysis |
Creative Lead / Project Manager / Art Director — VisitDenmark (Ministry of Industry, Business and Financial Affairs)
2006 – 2009
Leading creative role in international nation branding and marketing of Denmark as a tourism destination.
Key competencies | creative leadership, project management, innovation, art direction, film production, strategic advisory, event production, international collaboration, audience insight, analysis.
Creative Director — IOC / International Olympic Committee (seconded from VisitDenmark)
2008 – 2009
Staff responsibility: Variable (average approx. 10)
In 2009, the International Olympic Committee held one of its major international congresses – the IOC Olympic Congress in Copenhagen – with the purpose of selecting the host city for the 2016 Olympic Games. The congress lasted 10 days, taking place at multiple venues across Copenhagen. Among the many heads of state and VIPs attending were then U.S. President Barack Obama and Michelle Obama.
The Olympic Congress was a large, complex international event with strong political and international stakeholders, significant budgets, and collaboration across languages, cultures, and institutions.
Partners included | The Danish Royal Family | The Prime Minister’s Office | Ministry of Foreign Affairs | Ministry of Culture | Ministry of Business, | The Royal Theatre | City of Copenhagen | Danish Film Institute | Team Denmark | VisitDenmark | among others |
Key competencies | creative leadership | advisory for ministries and international partners | personnel management | project coordination | production | international | negotiations | contract management | financial management | art direction | scenography | wayfinding | analysis |
Business Owner — Frame Productions (production company)
2000 – 2019
Staff responsibility: 0–200, depending on production
Owner and producer of a film, TV, event, show, concert, and advertising production company. Specialized in large, complex productions such as award shows, charity shows, the Danish Eurovision Song Contest, musicals, and concerts.
Selected clients | DR | TV 2 | TV 2 Zulu | Copenhagen Film & TV | among others |
Key competencies | business management | producing | directing | production management | project management | scriptwriting | scenography/production design | art direction | financial management | sales | negotiation |
Head of design— DI, Danish Industry / VisitDenmark, CREATIV NATION / NEW YORK
2007
Head of Design for a 4-day business promotion of Denmark with Crown Prince Frederik and Crown Princess Mary at the head of a conference organized by DI/Confederation of Danish Industry, VisitDenmark, Council of Agriculture, Foreign Affairs, the Ministry of Industry and Arts Agency. I stood for the development of design software, production of set design and lighting design of the whole conference and gala dinner.
Key competencies | creative leadership | advisory for ministries and international partners | personnel management | project coordination | production | contract management | art direction | productions design |
TV Producer — STV Production (now BBC Nordic Studio Productions)
2002 – 2005
2002 – 2005
Staff responsibility: 0–200
Development of new TV formats and production of large-scale television shows.
Key competencies | TV production | directing | format development | planning | production management | scriptwriting | personnel management | financial management | negotiation |
Producer — AIDS Foundation
2001 – 2002
Producer of charity TV show.
Key competencies | producing | concept development | planning | art direction | personnel management |
Consultant — DANIDA (Ministry of Foreign Affairs) — NSJ, Maputo, Mozambique
2000
(Project position) Consulting on identity design for NSJ (Nordic-SADC Journalism Trust) and teaching branding and marketing.
Key competencies | consulting | teaching | identity design |
Advertising Film Producer — Kunde & Co Productions
1999
Key competencies | Producer | production manager for TV commercials.
Selected clients | Tuborg | Danish Agriculture | Anthon Berg | Arla |
TV Producer — Kanal 2
1995 – 1999
Staff responsibility: 4–10
Development and production of TV formats, including live TV, news, culture, debate, investigative, and entertainment programs.
Key competencies | TV production | directing | planning | development | team leadership | financial management | negotiation |
Earlier Experience
• Freelance TV Producer & Format Developer (1993–1994)
• Art Director — McCann-Erickson (1992–1993). Clients: Coca-Cola, Sprite, Fanta, Frisko, H&M, among others
• Art Director — Lintas Productions (1991–1992). Worked on the music project “Monique” (art direction, cover design, scenography, music videos)
• Art Director — Kultur Mafiaen ( Kultur Event Gruppe) (1991–1992)
• Art Director — Lintas (1990–1991)
• Junior Art Director — Euro RSCG / Dentsu (1988–1989)
• Art Director Assistant — Zangenberg & Lembourn
• Camera and Editing Assistant — Jørgen Bagger Filmproduktion
• Art Director Assistant — Aller Press
• Runner — Bellevue Studio
• Art Director — McCann-Erickson (1992–1993). Clients: Coca-Cola, Sprite, Fanta, Frisko, H&M, among others
• Art Director — Lintas Productions (1991–1992). Worked on the music project “Monique” (art direction, cover design, scenography, music videos)
• Art Director — Kultur Mafiaen ( Kultur Event Gruppe) (1991–1992)
• Art Director — Lintas (1990–1991)
• Junior Art Director — Euro RSCG / Dentsu (1988–1989)
• Art Director Assistant — Zangenberg & Lembourn
• Camera and Editing Assistant — Jørgen Bagger Filmproduktion
• Art Director Assistant — Aller Press
• Runner — Bellevue Studio
Teaching
External Lecturer — Danish School of Media and Journalism (DMJX)
2010–2012
Teaching in production design and event/TV production.
Education
• Leadership education in Design Management — The Royal Danish Academy (2024 – present)
• Leadership education in Creative Management — LKVV (Danish Association of Architects) (2016–2017)
• TV Producer and Format Developer (practical training) — Kanal 2 (1995–1999)
• Directing — The Workshop (USA) (1993)
• Art Director — DRB Advertising School (1989–1990)
• Bachelor of Graphic Design (Design & Art Direction) — Danish School of Media and Journalism (1986–1988)
• Higher Preparatory Examination (HF) — Birkerød State School (1980–1982)
• Primary and Secondary School — Marie Kruse Skole (1970–1980)
• Leadership education in Creative Management — LKVV (Danish Association of Architects) (2016–2017)
• TV Producer and Format Developer (practical training) — Kanal 2 (1995–1999)
• Directing — The Workshop (USA) (1993)
• Art Director — DRB Advertising School (1989–1990)
• Bachelor of Graphic Design (Design & Art Direction) — Danish School of Media and Journalism (1986–1988)
• Higher Preparatory Examination (HF) — Birkerød State School (1980–1982)
• Primary and Secondary School — Marie Kruse Skole (1970–1980)
Courses & Continuing education
• AI in Film Production — The National Film School of Denmark (2024)
• After Effects — Short & Documentary Film School (2019, 2021)
• Drone Pilot (Commercial Certificate) Droner.dk (2019)
• Premiere Pro — Short & Documentary Film School (2018)
• Project Management — Danish Technological Institute (2015)
• Behavioral Psychology / Cognitive Psychology, Open University (2001)
• TV Production Course (Multicamera Studio Production) — Danish School of Journalism, Aarhus (1992)
• Film Science — Open University (1992–1998)
• Acting Techniques — Drama School (1985–1986, 1993)
• Music (piano, keyboards, composition, film scoring) — private lessons (1976–present)
• After Effects — Short & Documentary Film School (2019, 2021)
• Drone Pilot (Commercial Certificate) Droner.dk (2019)
• Premiere Pro — Short & Documentary Film School (2018)
• Project Management — Danish Technological Institute (2015)
• Behavioral Psychology / Cognitive Psychology, Open University (2001)
• TV Production Course (Multicamera Studio Production) — Danish School of Journalism, Aarhus (1992)
• Film Science — Open University (1992–1998)
• Acting Techniques — Drama School (1985–1986, 1993)
• Music (piano, keyboards, composition, film scoring) — private lessons (1976–present)
Language Skills
• Danish – Native
• English – Fluent in writing, speech, and reading
• Swedish / Norwegian – Understands and reads
• German – Basic spoken and written
• English – Fluent in writing, speech, and reading
• Swedish / Norwegian – Understands and reads
• German – Basic spoken and written
Selected Awards, Exhibitions & Recognitions
• Creative Circle, Cannes Lions, Eurobest, DIA — award-winning campaigns (e.g. Night Bus campaign, 2012)
• Robert Award Nomination (documentary “My Life in Pictures”, produced by Copenhagen Film & TV) — 2016
• The Olympic Museum, Geneva — Exhibition of IOC Congress Logo (sculpture) — 2009
• Danish Music Award — nominated for album cover (Monique) — 1992
• Exhibited at MoMA, New York — album cover (Monique) — 1992
• Robert Award Nomination (documentary “My Life in Pictures”, produced by Copenhagen Film & TV) — 2016
• The Olympic Museum, Geneva — Exhibition of IOC Congress Logo (sculpture) — 2009
• Danish Music Award — nominated for album cover (Monique) — 1992
• Exhibited at MoMA, New York — album cover (Monique) — 1992