DOT / Your Public Transport: Established in 2010 under the name TUS, later renamed DOT / Din Offentlige Transport – a joint venture between DSB, Metro and Movia, created to ensure a seamless customer experience across all modes of public transport.
• Mission description: For the past 14 years, I’ve been part of building DOT from the ground up – developing its visual identity, traffic information design, screen design, marketing, digital media, and numerous ad hoc projects.
• Project owners and stakeholders: Movia | DSB | Metro | The Ministry of Transport | Lokaltog
• My role: As Movia’s representative, I served as Creative Manager within DOT’s Design Group, Signage Group, and several ad hoc initiatives involving marketing, traffic information, photography, and film production.
• Time period: 2011–2025
• Credits: Urgent Agency, Kontrapunkt, FUHR Design, Søren Moesgaard, Tue Schiørring Photography, Christian Geisnæs Photography
• Result: The BRT project received state funding and the expected political support. The project and political process are still ongoing.
Photo: Tue Schiørring
DESIGN MANUAL FOR WAYFINDING AND
TRAFFIC INFORMATION SCREENS
Credit: Kontrapunkt, Mikael Fuhr, Jannik Brandstrup Frithioff,
SIGN PLAN FOR ØSTERPORT ST.
Credit: Kontrapunkt, Mikael Fuhr,
DESIGN MANUAL FOR 3D STATION MAP
Credit: Urgent Agency
