• Assignment name: Identity design for the new +Way/Cityline bus concept
• Task description: A new bus line, 5C, was to be created as Movia’s premium product. The assignment included a complete visual identity — exterior and interior design — as well as the identity and design of all bus stops along the route.
• Project owner and stakeholders: Movia | The Capital Region of Denmark | City of Copenhagen | Municipality of Tårnby | Municipality of Gladsaxe | Municipality of Herlev |
• My role: Creative Manager
•Credits: Design: Bysted, Photo: Tue Schiørring, Christian Geisnæs
• Task description: A new bus line, 5C, was to be created as Movia’s premium product. The assignment included a complete visual identity — exterior and interior design — as well as the identity and design of all bus stops along the route.
• Project owner and stakeholders: Movia | The Capital Region of Denmark | City of Copenhagen | Municipality of Tårnby | Municipality of Gladsaxe | Municipality of Herlev |
• My role: Creative Manager
•Credits: Design: Bysted, Photo: Tue Schiørring, Christian Geisnæs
• Result: A major passenger success and a distinctive, highly visible identity design that stands out in the urban landscape.
• Time period: 2013–2017
