• Assignment name: New identity for Lokaltog trains
• Task description: Lokaltog is the result of a merger between two companies — Lokalbanen and Regionstog — each with its own visual identity. Movia is the main shareholder in Lokaltog. The task was to create a new unified graphic identity incorporating Movia’s signature yellow. The design development and testing were complex and spanned six years. The design was real-life tested on three Desiro trains and received positive passenger feedback.
• Project owner and stakeholders: Lokaltog | Movia | The Capital Region of Denmark | Region Zealand
• My roles: Creative Manager and Designer
• Time period: 2018–present
• Result: The new visual identity will be implemented on the new battery trains from 2027.
• Task description: Lokaltog is the result of a merger between two companies — Lokalbanen and Regionstog — each with its own visual identity. Movia is the main shareholder in Lokaltog. The task was to create a new unified graphic identity incorporating Movia’s signature yellow. The design development and testing were complex and spanned six years. The design was real-life tested on three Desiro trains and received positive passenger feedback.
• Project owner and stakeholders: Lokaltog | Movia | The Capital Region of Denmark | Region Zealand
• My roles: Creative Manager and Designer
• Time period: 2018–present
• Result: The new visual identity will be implemented on the new battery trains from 2027.
TESTING THE DESIGN 1:1
